A newsletter showcasing effective Internet strategies practiced by leading food and beverage companies

 
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E-Strategies - Hershey's web enables applications

 
n 1999 Hershey experienced a software conversion that cost the company upwards of $150 million in sales. That fall they rolled out an SAP R/3 system that tried to simultaneously implement ERP, CRM and supply chain management systems. What the candy giant ended up with was a crisis in which product deliveries were botched for the critical Halloween season.  SAP ended up with bad press and an angry customer. Neither Hershey or SAP has provided details as to what caused the system failure in 1999; however both worked together on the fix and the two companies maintained their relationship.   READ ARTICLE >>
Supply Chain Software - IFS Applications Consumer Trends - Top sites in 2004
IFS Applications for Food & Beverage manufacturers helps companies to manage their supply chains, to reduce stockouts, and retain customer loyalty. Click here to read a quick capsule on IFS. Our analysis of reports issued by website audience measurement firms last year indicates that Kraft Foods various websites topped the list of sites most visited by consumers in '04.
 
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