|
There are a number of firms are in
the business of reporting website traffic activity. These
companies produce reports (and press releases) announcing which
websites are most visited by consumers. Some of the companies in
this space are Nielsen//NetRatings, Alexa, Hitwise, comScore and
Jupiter Research. All analysis firms use different measurement
techniques that vary from surveying users to collecting data
from ISP's. The categories that each reports on also varies
widely and so the .
We analyzed some of the reports issued by these companies last
year and have come up with a list of the top 20 'most visited'
food brand/manufacturers sites for 2004. Some caveats: 1) the
list is for US traffic 2) estimates are for consumer activity at
non-retail brand sites, and 3) remember that while in theory
website traffic measurement can be a very precise science, all
of these 'most popular lists' are more art than science and
remain estimates.
|
 |
|
