Some supermarket retailers rely on private label brands for up to 20% of their revenue. There are many private label food manufacturers that supply products to supermarkets and other retailers. Some of the top private label food manufacturers include:
- TreeHouse Foods: A US based food manufacturer that specializes in private label products, including snacks, baking mixes, and canned goods.
- ConAgra Foods: Another US based manufacturer that produces private label products such as frozen meals, snacks, and baking mixes.
- H.J. Heinz Company: A global food manufacturer that produces private label products such as ketchup, sauces, and canned goods.
- Private Label Foods: A UK based manufacturer that specializes in private label products, including frozen foods, baked goods, and snacks.
- Sysco Corporation: A US based food distributor that also manufactures private label products, including frozen foods, snacks, and sauces.
- The Kraft Heinz Company: A global food manufacturer that produces a wide range of private label products such as condiments, sauces, snacks, and frozen foods.
- The J.M. Smucker Company: A US based manufacturer that produces private label products such as jams, jellies, and peanut butter.
- Nestle SA: A Switzerland based global food manufacturer that produces a wide range of private label products such as chocolate, frozen meals, and baby food.
Supermarkets sell private label brands to provide customers with a lower-cost alternative to name-brand products which helps supermarkets attract more customers and increase profits. Managing the sale of private labels over major brands can be a tricky business as can partnering with the right manufacturers.