Marketing & Consumer Insight
Resources to help producers understand consumer preferences, the value of claims (organic, sustainability, local), demand signals by category, and how nutrition attitudes shape buying decisions.
Consumer Health & Nutrition Insight
FoodInsight.org – IFIC
Tracks consumer nutrition perceptions, label understanding, and trust factors that shape demand for healthier ingredients and production practices.
HealthyEatingResearch.org
Research on how food environments influence consumer nutrition choices, especially in schools and institutions that buy directly from producers.
Category & Retail Insight
Circana (formerly IRI)
Retail scanner- and loyalty-based demand analytics for food and beverage categories. Useful to match production to volume opportunities in high-growth segments.
NielsenIQ
Category sales, velocity, and pricing benchmarks that help producers understand how products perform in mainstream retail channels.
USDA AMS – Market News
Real-time market pricing, movement, and volume data for produce, livestock, and dairy. Essential signals for crop planning and sales strategy.
Datassential – Menu & Trend Insights
Tracks foodservice innovation and menu adoption, indicating upcoming demand for specific varieties, cuts, and claims from chefs and chains.
Euromonitor – Food & Nutrition
Strategic global demand and consumer lifestyle analysis useful for producers pursuing premium, export, or innovation-led growth.
FMI – Shopper & Category Insights
Research on grocery shopper behavior, sustainability expectations, and fresh department trends relevant to farms and fisheries selling into retail.